Berlei Fab Fit Bra
Berlei makes bras that you want to wear everyday, but not let anyone know you are wearing. They are extremely comfortable, and in no way sexy. Until now. Fab Fit not only feels great on, it looks stunning. And Berlei wanted everyone to know. The outdoor ad seen here, uses face recognition technology. When someone looks at it, the counter increased. All the onlookers were streamed with the camera on the Berlei website. I was the Copywriter on the brief, writing the TVC and tag line.